Managing the Business

SFA Skillnet Risk Management and Counter-crisis Management

Objectives

The outcome of crises largely depends on a company’s actions before it’s called a crisis. Over the last decade and a half, the increasing regularity of risk has challenged traditional crisis response strategies, structures, systems, and skills. This one day course will examine ways in which vulnerabilities can be identified earlier. How can more effective indicators be put in place to provide early warning? Knowledge then needs to lead to action. Often companies don’t move fast or fully enough, even when they are aware of problems beginning to percolate. The course will explore how structures and the people that work within them need to evolve in order to more effectively engage with the speed, scale, and sophistication of today’s threats.

What capabilities can be built before crisis? Plans, procedures, and practice are often insufficient. Creating countermeasures can help change the course of crises. First used on the U.S. National Security Council, Counter-Crisis Management focuses on developing countermeasures to remain agile in the face of adversity. Yet, they need to be developed and tested ahead of time. Investments also need to be made in generating strategic reservoirs of goodwill and infrastructure built to support the deployment of countermeasures. In Mandarin, the word for crisis combines two symbols: danger and opportunity. The course will also look at how companies can emerge stronger and more resilient from crises. Rather than running from risk, the emphasis is on developing better awareness and engagement strategies to survive and thrive in an age of uncertainty.

Content includes


The changing nature of risks and crises
How to identify early warning signs and their evolution
What causes crises: Organisation’s oversight, individual’s action and external events
What are the key indicators of risk
The stages of risk and crisis management
Creating counter measures, along with the infrastructure needed to support their deployment
New skills to apply in crises
Approaches to enhance the performance of a team and external actors in crisis
Methods to prepare strategic recommendations for an organisation
How and where to find additional resources

Trainer Profile

Brett Bruen is former Director of Global Engagement at the Obama White House and an American diplomat. He is a specialist in using strategic communications to influence the course of crisis and change. His crisis management strategies were successfully used to counter Russian and extremist propaganda. He now advises companies and organisations on developing more effective risk and crisis management strategies.
Brett teaches on the subject at Georgetown University and serves on boards at Harvard and University College Dublin.  As a Contributing Columnist at Business Insider and regular commentator in major media outlets, his ideas help shape the global debate.

SFA Member rate €129 | Non SFA member rate €159

Dates: 16th October

Time: 10am – 4:30pm

Location: Bank of Ireland Blanchardstown

Address: Bank of Ireland (Workbench Branch), Ground Floor, Block 1, Blanchardstown Corporate Park, Ballycoolin, Blanchardstown, Dublin 15 D15 AKK1

Upcoming dates:

No training dates available at the moment.

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Course

SFA Skillnet Risk Management and Counter-crisis Management

Training Days

1 day

Training Locations

Dublin

Course Cost

Member rate: €129
Non-member rate: €159
Payment required in advance of the course * Cost quoted per person * Cancellation Policy: Any cancellations received in writing up to 5 business days prior to the event are refundable. All bookings are provisional until full payment is received.
* Cost quoted per person
* Cancellation Policy: Any cancellations received in writing up to 5 business days prior to the event are refundable. All bookings are provisional until full payment is received.

Register your interest
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