Managing the Business

Win More Business with Digital Marketing


This one day programme will teach business owners and managers to develop and implement their company’s digital marketing strategies. You will learn the fundamental skills of creating your own Digital Marketing Strategy and Plan. Participants will become more knowledgeable about the potential of Digital Marketing to Win More Business.

If you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes?

Content includes

  • Describe your organisation’s overall mission/objective. The digital marketing mission must fit into your grand plan
  • Which KPIs to use, and how to measure your KPIs
  • Analyse your current digital marketing strategy successes and failures
  • Conduct an online competitive analysis using a new digital toolset
  • Identify gaps in the market
  • Develop useful “Personas” of your target customers
  • Decide resources (budget, digital channel and skills required)
  • Compose a strategy and 12 month marketing plan

Who should attend

Business owners and managers

Trainer Overview

Aisling Hurley CEO and Founder of The Business Fairy (TBF) Digital Marketing Agency holds a Masters in Digital Marketing from Dublin City University. An expert in strategic planning for digital marketing, Aisling demonstrates the effective usage of SEO, social media, brand analysis, data analytics, online brand building, websites and mobile. She and her team are passionate about creating, refining and optimising digital media for her valued clients through utilising new technologies.

She describes the TBF offer as “We future proof your Business with Digital Marketing Strategies customised for you, cutting edge training and insider knowledge”.

The TBF Digital Marketing Agency has developed and delivered training programmes for a range of clients including DCU Ryan Academy, the Gaming & Leisure Skillnet, ESB, Coillte, SOLAS, Athlone IT, Local Enterprise Offices and Mini BMW.

SFA Skillnet Member rate €129 | Non-member rate €159

Date Programme 1: 7th October

Date Programme 2: 20th November

Time: 9:30am - 4pm

Venue: Bank of Ireland (Workbench Branch), Ground Floor, Block 1, Blanchardstown Corporate Park, Ballycoolin, Dublin 15 D15 AKK1


Certificate of attendance

Upcoming dates:

No training dates available at the moment.

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Win More Business with Digital Marketing

Training Days

1 Day

Training Locations


Course Cost

Member rate: €129
Non-member rate: €159
Payment required in advance of the course
* Cost quoted per person
* Cancellation Policy: Any cancellations received in writing up to 5 business days prior to the event are refundable. All bookings are provisional until full payment is received.

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